Content, Inspiration, 
& New Ideas

Last week during the annual OWA Champagne Breakfast at Vision Expo East, Lori Archer (UnitedHealthcare Vision ) received the Pleiades...

In the optical industry, we uplift each other, celebrate our successes, and push boundaries together. But what happens when one of us...

Let’s face it: being a professional and a parent can sometimes feel like you're starring in your own version of 'Mission Impossible.'...

With Vision Expo East in Orlando, Florida for the first time, the OWA events have new venues! The OWA is hosting 2 events during the...

Only months after finding myself without purpose in the gym, I was about to pass a new milestone: a challenging, core-focused bodyweight...

If you’ve logged onto the new OWA website, chances are you’ve seen the Community Corner Section! If you haven’t logged onto the...

Opticianry — the mysterious occupation within the eye care industry. Even as I type this, my word processing app refuses to recognize my...

Diversity, Equity, and Inclusion, or DE&I, is not a new concept. In fact, it originates from the American Civil Rights Movement of the...

Why stellar customer service is key more now than ever. Instant gratification is at our fingertips — from same-day delivery to...

Jean Scott, Optical Women’s Association Founding Board Member who served as Co-President from 2000-2002, passed away on December 21,...

And just like that, we're at the end of the year. From professional development, to events attended, to personal insights — the OWA's...

The results of the October 2024 Leadership Scholarship nominations are in! The  Leadership Scholarship Award  recognizes OWA members who...

What does it really mean to network? Is it keeping your social media profiles up to date and accepting new connections? Is it pushing...

Knowledge-sharing fosters collaboration and innovation, allowing us to learn from one another's experiences and insights. This exchange...

When I think back to the most influential teams I’ve been on, there’s one consistent identifier – they were made up of strong...

This past year I have been on a journey, working to expand my network, experimenting with different ways to grow both personally and...

In optometry, it can feel like the path to career advancement is mostly about gaining technical expertise. But the truth is, those skills...

As I sit in my office, juggling branding initiatives and brainstorming new marketing ideas, an early career moment comes to mind. An old...

Connect and engage with fellow members by sharing your experiences, celebrating personal milestones, revealing your skills in various...

As a people-pleaser, it has always been important that my colleagues trust me to do my job competently and on time.   While being a...

After an exciting Vision Expo West, we're all back and well-rested. Seeing so many of our friends, sponsors, and members at all of the...

We’ve heard and read it a thousand times; women are seen as nurturing and empathetic, while men tend to be perceived as more assertive...

I have always loved the social side of in-office work. As an ESFJ (for the Myers-Briggs fans), I gain energy from being around and...

Think of the retail environment today, compared to five years ago — not only are customers more educated and digitally connected, but the...