![Optician Wanted: Women Need Apply](https://static.wixstatic.com/media/5b7ba3_e3e872b04d574cfaa966f486d993df24~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/5b7ba3_e3e872b04d574cfaa966f486d993df24~mv2.webp)
Dibby Bartlett
Jan 17
Optician Wanted: Women Need Apply
Opticianry — the mysterious occupation within the eye care industry. Even as I type this, my word processing app refuses to recognize my...
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![Customer Service Wins!](https://static.wixstatic.com/media/5b7ba3_b112b0b7c68e4a80b2e856e3ea26a248~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/5b7ba3_b112b0b7c68e4a80b2e856e3ea26a248~mv2.webp)
Holly Martin
Jan 3
Customer Service Wins!
Why stellar customer service is key more now than ever. Instant gratification is at our fingertips — from same-day delivery to...
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![Optical 2.0: Top 5 Trends to Elevate Your Practice](https://static.wixstatic.com/media/5b7ba3_e13c030e7ca24f36b295a2d88322cff5~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/5b7ba3_e13c030e7ca24f36b295a2d88322cff5~mv2.webp)
Reagan Colpitts
Sep 20, 2024
Optical 2.0: Top 5 Trends to Elevate Your Practice
Think of the retail environment today, compared to five years ago — not only are customers more educated and digitally connected, but the...
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![Tips For Writing A Good Resume In The Optical Industry](https://static.wixstatic.com/media/23386d_52fc9f4ee5564a5cb929178a5fa5a5a8~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/23386d_52fc9f4ee5564a5cb929178a5fa5a5a8~mv2.webp)
Madalyn Moeller
Feb 23, 2024
Tips For Writing A Good Resume In The Optical Industry
The importance of a well-crafted resume in today’s competitive job market, especially in the optical industry, can be an advantage.
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![Vendor Reps: To Gift Or Not During The Holiday Season](https://static.wixstatic.com/media/2249f9_e5bf398b8b764110b5e8eda245e1f1b9~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_e5bf398b8b764110b5e8eda245e1f1b9~mv2.webp)
Lisa Fromm
Nov 17, 2023
Vendor Reps: To Gift Or Not During The Holiday Season
Soon enough, the gifting season will once again be upon us! Small tokens of gratitude will be carefully, sometimes even exasperatingly,...
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![New Developments And Products In Technology](https://static.wixstatic.com/media/2249f9_ec896ccf7c214c1db9218ea27cf3093f~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_ec896ccf7c214c1db9218ea27cf3093f~mv2.webp)
Irina Yakubin, OD
Sep 8, 2023
New Developments And Products In Technology
Technology is constantly advancing and, as eye care professionals, it is important to not only keep up with but also to embrace the...
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![Clinical Research And How It Can Advance Patient Care In Your Optometry Practice](https://static.wixstatic.com/media/2249f9_b28180671f4c4bfea64a54ed4ae4b75e~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_b28180671f4c4bfea64a54ed4ae4b75e~mv2.webp)
Lynne Becker
Jul 21, 2023
Clinical Research And How It Can Advance Patient Care In Your Optometry Practice
COVID brought clinical trial research into everyone’s home — it has made professionals like me, biostatisticians, and epidemiologists a...
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![Identifying A Need For A New Frame Line In An Office](https://static.wixstatic.com/media/2249f9_be6a6be2b4894d45a94407c576064e1e~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_be6a6be2b4894d45a94407c576064e1e~mv2.webp)
Heidi Orlando
Jul 7, 2023
Identifying A Need For A New Frame Line In An Office
Eyewear has historically been viewed as a medical device, but has also evolved into a key fashion accessory. This combination has been an...
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![Multi Pair Styling & Selling To Uplevel Your Business](https://static.wixstatic.com/media/2249f9_1479917e312e4b7195fe96975c5cd8f1~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_1479917e312e4b7195fe96975c5cd8f1~mv2.webp)
Wendy Buchanan
Jun 23, 2023
Multi Pair Styling & Selling To Uplevel Your Business
Make the offer for a second and third pair at every patient appointment! I realize you were likely expecting something a little more...
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![National Sunglasses Day Is June 27!](https://static.wixstatic.com/media/2249f9_707cd57441b04d00b7cd29a3c72d93fe~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_707cd57441b04d00b7cd29a3c72d93fe~mv2.webp)
Lindsay Romah
Jun 16, 2023
National Sunglasses Day Is June 27!
National Sunglasses Day is a day dedicated to the importance of eye protection and the style that sunglasses provide. Celebrated on June...
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![The Importance of Marketing Your Business Online](https://static.wixstatic.com/media/2249f9_09f9c29c6b0b4e3f91269235d3499ef4~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_09f9c29c6b0b4e3f91269235d3499ef4~mv2.webp)
Tyra Rexin
Apr 14, 2023
The Importance of Marketing Your Business Online
Digital marketing is a key tool for opticians and eye care professionals to reach potential customers and stay ahead of the competition....
5
![Bad Reviews Are Your Business’s Time To Shine: How To Turn A Negative Review Into A Positive Outcome](https://static.wixstatic.com/media/2249f9_dbe0ec8615404ab3b2a7935e4f5966ab~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_dbe0ec8615404ab3b2a7935e4f5966ab~mv2.webp)
Jacqueline Thomas
Mar 24, 2023
Bad Reviews Are Your Business’s Time To Shine: How To Turn A Negative Review Into A Positive Outcome
Next to the relationships a business holds, the second most important thing that a business possesses is its reputation. Benjamin...
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![Maintaining Continuity of Care with New Hires](https://static.wixstatic.com/media/2249f9_9d8ba44d87ba40968baf17a8321e8450~mv2.png/v1/fill/w_327,h_246,fp_0.50_0.50,q_95,enc_auto/2249f9_9d8ba44d87ba40968baf17a8321e8450~mv2.webp)
Lisa Fromm
Feb 24, 2023
Maintaining Continuity of Care with New Hires
A new year can bring lots of “new” things, including new staff members to our optical teams. While new team members are typically...
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![](https://static.wixstatic.com/media/2249f9_5e86264455af42d1a653b2777700e92d~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/2249f9_5e86264455af42d1a653b2777700e92d~mv2.webp)
![OWA Practice Series: The Future Of Optical](https://static.wixstatic.com/media/2249f9_5e86264455af42d1a653b2777700e92d~mv2.jpeg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/2249f9_5e86264455af42d1a653b2777700e92d~mv2.webp)
OWA
Feb 3, 2023
OWA Practice Series: The Future Of Optical
We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...
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![](https://static.wixstatic.com/media/2249f9_822fdd47402f4aeab1c7b443b4bd8f59~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/2249f9_822fdd47402f4aeab1c7b443b4bd8f59~mv2.webp)
![Board Management: How to Know if Your Vendors are Paying Their Rent](https://static.wixstatic.com/media/2249f9_822fdd47402f4aeab1c7b443b4bd8f59~mv2.jpeg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/2249f9_822fdd47402f4aeab1c7b443b4bd8f59~mv2.webp)
Lindsay Romah
Jan 27, 2023
Board Management: How to Know if Your Vendors are Paying Their Rent
The top three priorities for every optical dispensary are always to be as profitable as possible, have the right selection for your...
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![](https://static.wixstatic.com/media/2249f9_d8fccf571796459f920f65b0ed500e39~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/2249f9_d8fccf571796459f920f65b0ed500e39~mv2.webp)
![Being a Resource Not Just a Rep](https://static.wixstatic.com/media/2249f9_d8fccf571796459f920f65b0ed500e39~mv2.jpeg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/2249f9_d8fccf571796459f920f65b0ed500e39~mv2.webp)
Jesse Anderson
Dec 16, 2022
Being a Resource Not Just a Rep
Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I...
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![](https://static.wixstatic.com/media/2249f9_f4f74b5850ad4c5a84645752ef70f043~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/2249f9_f4f74b5850ad4c5a84645752ef70f043~mv2.webp)
![OWA Practice Series: Managing Staff Shortages](https://static.wixstatic.com/media/2249f9_f4f74b5850ad4c5a84645752ef70f043~mv2.jpeg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/2249f9_f4f74b5850ad4c5a84645752ef70f043~mv2.webp)
OWA
Dec 2, 2022
OWA Practice Series: Managing Staff Shortages
We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...
0
![](https://static.wixstatic.com/media/2249f9_3b905d1ee3614d1aadca7506a1f89b9d~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/2249f9_3b905d1ee3614d1aadca7506a1f89b9d~mv2.webp)
![OWA Practice Series: Building Relationships with Sales Reps](https://static.wixstatic.com/media/2249f9_3b905d1ee3614d1aadca7506a1f89b9d~mv2.jpeg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/2249f9_3b905d1ee3614d1aadca7506a1f89b9d~mv2.webp)
OWA
Nov 4, 2022
OWA Practice Series: Building Relationships with Sales Reps
We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...
0
![](https://static.wixstatic.com/media/2249f9_8c566f4ede554f2f8c8dd8e757f21af8~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/2249f9_8c566f4ede554f2f8c8dd8e757f21af8~mv2.webp)
![The Modern Manager: “Tik Tok University”](https://static.wixstatic.com/media/2249f9_8c566f4ede554f2f8c8dd8e757f21af8~mv2.jpeg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/2249f9_8c566f4ede554f2f8c8dd8e757f21af8~mv2.webp)
Mikki Collins
Oct 28, 2022
The Modern Manager: “Tik Tok University”
When most people think of Tiktok, they think of silly dances and lip syncing videos. The app gained rapid popularity amid COVID shutdowns...
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![](https://static.wixstatic.com/media/2249f9_c9c7bac8aa524fbb8b259809b13cad17~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/2249f9_c9c7bac8aa524fbb8b259809b13cad17~mv2.webp)
![OWA Practice Series: Building Practice Culture](https://static.wixstatic.com/media/2249f9_c9c7bac8aa524fbb8b259809b13cad17~mv2.jpeg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/2249f9_c9c7bac8aa524fbb8b259809b13cad17~mv2.webp)
OWA
Oct 7, 2022
OWA Practice Series: Building Practice Culture
For the new quarter we have put together a “Practice Series”. This will include advice from doctors, opticians and administrative staff,...
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