Content, Inspiration, 
& New Ideas

Opticianry — the mysterious occupation within the eye care industry. Even as I type this, my word processing app refuses to recognize my...

Why stellar customer service is key more now than ever. Instant gratification is at our fingertips — from same-day delivery to...

Think of the retail environment today, compared to five years ago — not only are customers more educated and digitally connected, but the...

The importance of a well-crafted resume in today’s competitive job market, especially in the optical industry, can be an advantage.

Soon enough, the gifting season will once again be upon us! Small tokens of gratitude will be carefully, sometimes even exasperatingly,...

Technology is constantly advancing and, as eye care professionals, it is important to not only keep up with but also to embrace the...

COVID brought clinical trial research into everyone’s home — it has made professionals like me, biostatisticians, and epidemiologists a...

Eyewear has historically been viewed as a medical device, but has also evolved into a key fashion accessory. This combination has been an...

Make the offer for a second and third pair at every patient appointment!  I realize you were likely expecting something a little more...

National Sunglasses Day is a day dedicated to the importance of eye protection and the style that sunglasses provide. Celebrated on June...

Digital marketing is a key tool for opticians and eye care professionals to reach potential customers and stay ahead of the competition....

Next to the relationships a business holds, the second most important thing that a business possesses is its reputation. Benjamin...

A new year can bring lots of “new” things, including new staff members to our optical teams.  While new team members are typically...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

The top three priorities for every optical dispensary are always to be as profitable as possible, have the right selection for your...

Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

When most people think of Tiktok, they think of silly dances and lip syncing videos. The app gained rapid popularity amid COVID shutdowns...

For the new quarter we have put together a “Practice Series”. This will include advice from doctors, opticians and administrative staff,...