Lisa Fromm
Nov 17, 2023
Vendor Reps: To Gift Or Not During The Holiday Season
Soon enough, the gifting season will once again be upon us! Small tokens of gratitude will be carefully, sometimes even exasperatingly,...
Heidi Orlando
Jul 7, 2023
Identifying A Need For A New Frame Line In An Office
Eyewear has historically been viewed as a medical device, but has also evolved into a key fashion accessory. This combination has been an...
Wendy Buchanan
Jun 23, 2023
Multi Pair Styling & Selling To Uplevel Your Business
Make the offer for a second and third pair at every patient appointment! I realize you were likely expecting something a little more...
Jacqueline Thomas
Jun 9, 2023
The Power of Sponsorship Marketing
When it comes to marketing your business there is not a one size fits all model. For even the largest businesses, deciding where to spend...
Heather Bethel
Apr 7, 2023
Optical Accessories: Eyeglass Cases
When you think of fashion accessories, you probably think of necklaces, purses, scarves, or earrings, but eyeglass cases…that’s probably...
Lindsay Romah
Jan 27, 2023
Board Management: How to Know if Your Vendors are Paying Their Rent
The top three priorities for every optical dispensary are always to be as profitable as possible, have the right selection for your...