Content, Inspiration, 
& New Ideas

Soon enough, the gifting season will once again be upon us! Small tokens of gratitude will be carefully, sometimes even exasperatingly,...

Eyewear has historically been viewed as a medical device, but has also evolved into a key fashion accessory. This combination has been an...

Make the offer for a second and third pair at every patient appointment!  I realize you were likely expecting something a little more...

When it comes to marketing your business there is not a one size fits all model. For even the largest businesses, deciding where to spend...

When you think of fashion accessories, you probably think of necklaces, purses, scarves, or earrings, but eyeglass cases…that’s probably...

The top three priorities for every optical dispensary are always to be as profitable as possible, have the right selection for your...

Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...