Content, Inspiration, 
& New Ideas

Digital marketing is a key tool for opticians and eye care professionals to reach potential customers and stay ahead of the competition....

When you think of fashion accessories, you probably think of necklaces, purses, scarves, or earrings, but eyeglass cases…that’s probably...

You can hear the enthusiasm for an upcoming Vision Expo across the optical industry from coast to coast. The feelings of excitement begin...

Next to the relationships a business holds, the second most important thing that a business possesses is its reputation. Benjamin...

Since 1997, the OWA has set the standard in the optical industry by intentionally connecting, inspiring, and leading women in their...

Next week during the annual OWA Champagne Breakfast and kick-off for Vision Expo East, Karen Roberts (Carl Zeiss International) will...

March is Women’s History Month — what would be a better way to honor and celebrate the extraordinary contributions of the women in our...

A new year can bring lots of “new” things, including new staff members to our optical teams.  While new team members are typically...

I love when things work out as planned. If we were to be honest with ourselves, who doesn’t? It’s great when things work out! It’s not so...

Vision Expo East will soon be live in New York City! The OWA is hosting 3 events during the conference. We welcome everyone to join us at...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

The top three priorities for every optical dispensary are always to be as profitable as possible, have the right selection for your...

The results of the October 2022 Leadership Scholarship nominations are here! The Leadership Scholarship Award recognizes OWA members who...

This past week I saw a meme that said, “When entering 2023, no one make any sudden movements, or declare this year will be your year.” In...

2022 was the first full year for the OWA Connects Blog, and it did exceptionally well! blog.opticalwomen.com acquired thousands of views...

Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I...

While the patient-facing eye care force is powering through their busiest time of year, the non-patient workforce is busy behind the...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

The OWA is very thankful for, and would like to share gratitude for, each and every one who is a part of us. As we continue to grow, the...

In her OnStage Leadership program and Brave Leadership book, Kimberly Davis, challenges you to find your Super Objective. The OWA members...

Last month I made the tough, but exciting, choice to take the next step in my career and move into a new role at a new company. It had...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

When most people think of Tiktok, they think of silly dances and lip syncing videos. The app gained rapid popularity amid COVID shutdowns...

October is Breast Cancer Awareness month and Domestic Violence Awareness month. These two causes disproportionately affect women more...