Content, Inspiration, 
& New Ideas

Planning for success in your career is a lot like planning for a big trip. Imagine you finally decide to take that “bucket list vacation”...

Let’s make something SPARK inside of us this August! Self-care needs to be a priority. As you begin to plan out your month- what...

Don’t count out LinkedIn from your personal or business social media strategy! With 810 million members, it’s not the largest social...

The culture of overwork thrives today in our society. If you have ever made the choice to work those few extra hours and miss out on a...

Some of the great benefits of OWA membership include making new connections, exploring fresh opportunities, and expanding your interests....

Working from home has its perks: Pajama pants, lots of quiet time, more time with pets/kids/family, and a certain amount of freedom....

Facebook is the most widely used social media platform and a must for a business of any size. 93% of businesses are active on Facebook*,...

Company: PECAA Role: Executive Vice President & General Manager, Strategic Sales Years with the OWA: 9 What does winning the Pyxis award...

Hi to all my friends in the Optical Industry! Cooking together as a family has always been a big tradition in my home. I come from a...

Each year, OWA members get to select one book from the curated book selections as part of their membership benefits. Personally, this is...

Instagram is a no-brainer in our industry because so much of what we market is visual and can sell itself. Whether you’re new to...

Congratulations Class of 2022!  The OWA is proud of your hard work and dedication to the optical profession. We look forward to your...

Tiara Claxton joined the OWA after some initial apprehension, but once she got involved, she dove in and made growing awareness within...

If you are like me, you are busy and bogged down by the day-to-day pace. There is always SO much information around us, it has me...

Baking in my grandma’s kitchen. Baking has been a constant thread in my life. I remember baking with my grandmother and my mom, learning...

Juggling busy work and life schedules means it’s hard for many people to make time to listen to professional development, coaching, or...

The OWA was so happy to be back live in New York City at Vision Expo East. Being able to bring back the signature Champagne Breakfast...

On International Women’s Day, March 8th, Judge Karen Ackerson Gauff shared an inspiring presentation with the OWA. You can watch the...

Company and Title: Editor-in-Chief and Editorial Director, Eyecare Business Editorial Director, CLS Director of Social Media, PentaVision...

Earlier this month I had the privilege of manning the OWA Table at a continuing education event in Seattle. I was looking forward to this...

Company: Founder/Owner at OD Perspectives, Co-founder and Chief Vision Officer at Performance 20/20, and Partner at Norwalk Eye Care...

Company: GPN Technologies Role: VP of Business Relations Years with the OWA: 4 How/why did you first get involved with the OWA? I got...

Welcome everyone! I’m so excited to announce the launch of the new OWA blog, OWA Connects. Two of our biggest initiatives in the coming...

Keeping up with social media can be overwhelming. Knowing what works well for others can help to make things a little easier. The members...