Leadership Insights From Executives In Eye Care

Knowledge-sharing fosters collaboration and innovation, allowing us to learn from one another's experiences and insights. This exchange of information not only promotes personal growth but also contributes to the collective intelligence of a community and provides inspiration for one's future.

As someone who values both learning and sharing, I decided to gather leadership advice to share with OWA Connects readers — from whom I look up to — those I learn from and admire on a daily basis. This panel of executives has extensive experience in the eye care industry, and across various pillars of a business — not to mention, these four leaders hold a combined 28 years of OWA Membership!

Meet the executives, who I am proud to call my own, from Professional Eye Care Associates of America (PECAA):

• Stephanie Lucas, Chief Marketing Officer

• Sara Campbell, Executive VP of Membership

• Laura Dorris, Executive VP & General Manager of Strategic Sales

• Diane John, Executive VP & General Manager of Marketing

On Skills…

Looking back, what most prepared you for your role as ‘chief’?

A number of factors contributed to my preparation for a leadership role — actively working to understand all aspects of my business environment and not just my area of responsibility, developing self-awareness and emotional intelligence, and generally remaining curious and open-minded — but my single biggest influence was observing and learning from leaders I had along my career path. I am grateful to have worked under excellent leaders, some of whom became mentors. Watching their decision-making processes, communication and interpersonal styles helped me craft my approach to assuming a leadership role.

-Stephanie Lucas

As people evolve in their eye care career, what areas of expertise do you see that have the most need?

As people grow in their eye care careers, having strong interpersonal communication skills is key. Eye care professionals need to explain complex ideas about eye health and treatments in a way that everyone can understand. This helps patients feel more comfortable and informed about their choices. Being able to communicate well with doctors, teammates, and vendors ensures that everyone is on the same page and provides the best care possible. Cultural competence is increasingly important. Understanding and respecting the diverse backgrounds of patients and coworkers clearer understanding and fewer misunderstandings as well while strengthening relationships and creating a positive work environment. Good communication helps build trust and makes sure that everyone feels valued and understood. Developing strong communication skills can really help eye care professionals connect with patients, work better with their teams, and grow in their career.

-Sara Campbell

On Change…

How have you learned to embrace change and what is your advice to those who dislike change?

Given that life itself is a ‘change journey,’ I have found it invaluable to develop a habit of being intentional about identifying opportunities inherent in ‘good’ change and reframing ‘bad/neutral’ change in terms of possibilities. On the flip side, I believe what we often overlook is that our ability to proactively ‘be the first domino’ of positive change in our relationships and sphere of influence is just as important as how we react to the change that comes our way.

-Diane John

How has your leadership evolved as you advanced in your career?

I believe (hope) that my leadership style has evolved to become more strategic, collaborative, and adaptable as I have matured in my career. In earlier phases of my career, I recall being more focused on managing processes and day to day matters. Now, I strive to place greater emphasis on big picture goals and empowering team members as they hone their skills and find their path to fulfillment.

-Stephanie Lucas

On Support…

As a leader, how do you best provide continued support for your team?

As a leader, it is so important to spend time 1-1 with your team. We have weekly Teams calls to connect and catch up to celebrate wins and talk through obstacles, as well as provide any company updates or changes in the pipeline. We set yearly goals and often check in to see how team members are pacing with individual goals. We review priorities and discuss any extra support or adjustments that might be needed in a changing environment. Our weekly time is also so important to allow everyone to feel heard and have a voice.

-Laura Dorris

Did/do you have any professional mentors? What advice do you have about having an outside perspective on navigating your future?

Yes, I have been fortunate to have champions/mentors throughout my career, whose wise counsel has been invaluable, both when their advice and guidance was what I wanted to hear and when it wasn’t. I believe it’s important to select mentors who are sufficiently objective to provide crucial feedback and to help shine a light on issues that you may be too close to see.

-Stephanie Lucas

On Developing…

How did your clinical experience prepare you for your role in leadership?

My clinical experience helped me become a better leader in a few important ways. First, it gave me a better understanding of what patients need and how teams work together. Working directly with patients helped me develop empathy and communication skills, which are important for being an effective leader. I also learned how important it is to work together and how different team members can contribute their own skills and ideas. Leading a team means guiding others while also appreciating everyone’s unique strengths. My clinical background showed me how to encourage discussions, solve problems, and build trust among team members. Finally, facing challenges in a clinical setting improved my problem-solving skills. I learned how to think critically and make decisions when things get tough, which are key traits for any leader.

-Sara Campbell

What have you enjoyed most/has been most impactful for your own professional development?

The importance of understanding and leveraging the concept of ‘unique abilities’ — my own set of natural talents and passions that motivate me. Instead of striving to improve in areas in which I may feel inadequate, realizing that I have the greatest opportunity to contribute in meaningful ways and achieve extraordinary results when I focus on what I love to do and do best.

-Diane John

What are your most beneficial takeaways from serving on the OWA Board of Directors?

I absolutely loved serving on the OWA Board of Directors for 7+ years. I initially had imposter syndrome, but felt so welcomed by the group. I learned so much in this role and I was so inspired to work alongside the other board members. The level of respect and passion we all had for the group and growing OWA was our true guiding light. It was a joy to witness the huge growth and impact the OWA has had on the industry over the last decade, and beyond. The best part of board service was meeting some lifelong friends along the way! I encourage others to get involved with an OWA committee. Everyone is welcome, and you get back so much more than you give.

-Laura Dorris

Much appreciation to each interviewee for taking the time to share their knowledge and experiences with OWA readers. 

In closing, I leave you with the most recommended leadership or professional development books, from these fantastic leaders:

• Stephanie: Supercommunicators, by Charles Duhigg

• Sara:  Dare to Lead, by Brené Brown

• Laura: Radical Candor, by Kim Scott

• Diane: Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life, by Ozan Varol

What was your favorite take-away from this article? Let us know in the comments below!

Interviews performed and written by: Carissa Dunphy, PECAA Digital Marketing Associate