Top 10 OWA Blogs Of 2024

And just like that, we're at the end of the year. From professional development, to events attended, to personal insights — the OWA's year has been summarized in the weekly OWA Connects blog.

A special thanks to our contributors throughout the year — OWA committee members, industry experts and sponsors — without you, this incredible content would not be possible. You are improving our community one blog post at a time 💗

Without further ado, here are the most popular posts of 2024:

10: The Writer Within You: 5 Tips To Getting Your Prose Published Whether it’s an email to colleagues or a comment on your sister’s cute first grader, writing is something we do in some form every day. Advances in technology including Artificial Intelligence (AI) have not replaced the human mind’s ability to amuse and... Read More

9: There's A Course For That! Here’s an expression that digital marketers know well: "The best place to hide a dead body is on page two of Google.” The expression for YouTube is, "If you can’t find how to do it on YouTube, it’s not worth doing.” Neither of these axioms could be further... Read More

8: Setting Boundaries: Balancing Work and Personal Life When Working From Home I have always loved the social side of in-office work. As an ESFJ (for the Myers-Briggs fans), I gain energy from being around and interacting with others — working in an office provides me this opportunity. Traveling to a physical office also allowed me... Read More

7: Keeping Politics Out Of The Workplace During An Election Year A divisive election is looming, and companies are debating how best to manage the potential distraction and stress of uncertain times with their employees and customers. As we learned during this year’s Vision Council Summit, which political party holds... Read More

6: Building Your Personal Brand: The Art Of Being The You That You Want Them To See The idea of building a personal brand, especially in a professional setting, can (and understandably so) feel overwhelming. I am here, however, to tell you that long gone are the days of personal brands being solely for celebrities, executives, and media... Read More

5: Optical 2.0: Top 5 Trends to Elevate Your Practice Think of the retail environment today, compared to five years ago — not only are customers more educated and digitally connected, but the entire customer journey has evolved. Having a digital footprint is more important now than ever, and customers... Read More

4: You're Burned Out By Your Job, Now What? In early 2022, I was reaching a breaking point at work. I was exhausted. I had daily tension headaches from sitting at my desk for long hours. I never made plans on weekdays because I couldn’t muster the energy. I had such intense 'Sunday scaries’... Read More

3: Leadership Insights From Executives In Eye Care Knowledge-sharing fosters collaboration and innovation, allowing us to learn from one another's experiences and insights. This exchange of information not only promotes personal growth but also contributes to the collective intelligence of a... Read More

2: Most Influential Women In Optical OWA Members This year marks Vision Monday’s 22nd annual Most Influential Women in Optical report. The Vision Monday editors selected 40 women who are honored in five distinct categories: Executive Suite, Rising Stars, Mentors, Innovators and Above & Beyond... Read More

1: Fitting Fitness Into A Busy Schedule Have you been sticking to your New Years Resolution? In a world full of fitness influencers, weight loss medications, and fad-diets the ways to reach your physical fitness goals seem limitless -- but what is actually sustainable and what is going to... Read More

What was your favorite article of 2024? Let us know in the comments!